In this edition of Leading the League, AAM and Total Truck Centers President, Tim Odom, sits down with Brian Berry, VP of Sales at Air Lift®, to explore how Air Lift® is raising the bar across the industry. With a sharp focus on jobber support, innovative rebate programs, and unmatched customer service, Air Lift® is proving itself to be a standout partner for AAM and the automotive aftermarket as a whole.
Driving Growth Through Partnership
Since joining the AAM lineup, Air Lift® has accelerated growth across the board. Their strategy delivers real value to jobbers—not just through quality products, but through practical, everyday shop support.
Putting Jobbers First
Air Lift® recognizes that the jobber is vital to the value chain, especially with the rise of e-commerce. That’s why their programs intentionally support brick-and-mortar shops. One standout initiative is their consumer rebate program. The program rewards consumers who use qualified jobbers to install their Air Lift® products. Not only does this keep business in the shop, but it also builds trust and credibility with the end user.
Air Lift® goes a step further by offering a unique warranty structure with product purchases. When a professional sells and installs the product, Air Lift® doubles the standard two-year warranty to four years. This isn’t just a marketing gimmick—it’s a show of faith in the skills of the jobber and a way to help them stand out from online competitors.
To empower their network further, Air Lift® launched the Pro Series Line. This is a high-end, offline-only product line that is offered exclusively through brick-and-mortar installers. Air Lift® designed the line for the “do-it-for-me” customer who values professional service, and the Pro Series allows shops to offer premium solutions without eCommerce competition.
Awareness, Education, and Support
Air Lift® understands that growing the industry means educating and providing both consumer and jobber support. From point-of-sale materials to QR codes on packaging, they’re committed to driving consumer awareness around towing issues—like sagging, swaying, or bottoming out—and positioning jobbers as the go-to resource for solutions.
Their team of eight District Sales Managers (DSMs) isn’t commission-based—they’re educators and advocates. They visit shops, share the latest industry trends, gather feedback, and relay that input back to the Air Lift’s engineering and marketing teams. The result? Smarter products, like the preassembled EZ Mount Kit and wireless air spring systems, that simplify installation and save time.
Prioritizing Service for Jobbers
With a 13-person customer service team handling 6,000 to 10,000 calls a month, Air Lift® ensures authorized jobbers get priority support. From troubleshooting to warranty processing, their partners know that Air Lift® stands behind their business and values their time. Jobbers interested in becoming authorized dealers can apply through the Total Truck Centers dashboard using our On the Map Tool or visit airliftcompany.com. From there, a DSM will reach out directly, offering onboarding and ongoing jobber support.
At the end of the day, Air Lift’s philosophy is simple: support those who support you. As jobbers continue to choose Air Lift®, the company is committed to reciprocating that loyalty with tools, training, and programs that drive success in the bay and beyond.
“We believe the only way to grow this industry is by focusing on the consumer and the jobber,” Berry explains.
The AAM Group and Total Truck Centers know that jobbers are the back bone of the industry and recognizes brands like Air Lift® that are supporting them. Subscribe to our channel and keep up with the Leading the League Series!
