The wait is over! The Keys to Ride Truck Build has officially kicked off, and we’ve got a great lineup ready to accessorize it with. Our 2025 Ram 2500 has arrived, and it’s already turning heads before the real transformation even begins. This build isn’t about flash,...
Is your showroom building or breaking trust?
Your showroom sends a message before you ever speak to a customer. Customers notice clutter. They notice outdated displays. They notice when a shop feels cared for. A clean, organized showroom builds trust, and trust leads to sales. Here are five ways to elevate your...
Keys to Ride Sweepstakes Returns for 2026
Custom Ram 2500 Awaits Six Finalists at the 2026 SEMA Show The AAM Group and Total Truck Centers announces its highly anticipated Keys to Ride Sweepstakes is back for 2026, and this year, we're partnering with Lippert™ to give jobbers and installers a chance to win a...
Social Media Can Actually Help Your Shop (If You Do It Right)
How are you different? The aftermarket automotive industry has thousands of shops across the country, serviced by the same warehouses, stocking the same brands. But there’s one thing they can’t replicate: You. Your people, your craftsmanship, your relationships, and...
5 Things You Should Do for Small Business Saturday
Small Business Saturday is one of the biggest opportunities for local truck accessory shops to stand out and draw in new customers. As a business that serves your community you know your customers appreciate personalized service, installation, and high-quality...
2025 Keys To Ride Winner Walks Away with 2024 Toyota Tacoma
Big news from the SEMA Show floor! The AAM Group, Total Truck Centers, and RealTruck® are thrilled to share that Derrick Shultz from Camp and Cruise, Michigan, drove away as the winner of the 2025 Keys to Ride sweepstakes. Derrick joined five other excited finalists...
Leading the League: Total Truck Centers x Donnie Hurt on Email Marketing
In this episode of Leading the League, AAM Group and Total Truck Centers President Tim Odom sits down with Donnie Hurt, a longtime member of the AAM team and a marketing expert with deep roots in both the automotive and performance worlds. Donnie’s background ranges...
PCI Compliance: Why It Matters (and How to Get It Right in Your Shop)
You might think you’re automatically within PCI compliance when using trusted sites. But that’s not necessarily the case. Even with platforms like Aftermarket Websites® or Aftermarket Payments™ that are fully PCI compliant, you’re still at risk. With every credit or...
Make Your Shop Stand Out
Let’s not sugarcoat it. Most truck accessory shops have decent inventory, skilled installers, and name brands. So here's the real question: Why should someone choose YOU over the shop five miles away? You need more than product and pricing to win in this market. You...










