ReadyPosts is one of our newest tools for resellers in 2020. It is a free social media tool that helps aftermarket resellers engage customers and drive in-store sales. ReadyPosts is simple and easy because it is a library loaded with pre-written content and curated images searchable by hashtag, description, part number, category, and manufacturer.
There are a variety of posts from lifestyle images, product shots, videos, MAP-priced calls-to-action, and other content—like our COVID-19 geared images. We created the special COVID-19 series of posts because we understand that automotive aftermarket businesses have had to speak and work differently with their customers during this time. The COVID-19 ReadyPosts highlight that stores are still open, customers can book private appointments, and encourage people to get out in their garage to start new projects or finish up old ones.
We created ReadyPosts to make social media and digital marketing easier for resellers. Rather than focusing on driving likes and shares, ReadyPosts content targets the ‘discovery phase’ of the shopping experience. The goal is to inform consumers of what’s available to them and encourage them to contact their local reseller to learn more and potentially buy.
Resellers can access ReadyPosts via the Insight account system at accounts.theaamgroup.com. And to see the special COVID-19 content, users should got to “ReadyPosts” in Insight and filter results by checking the COVID-19 box on the left-hand side of the page.
