Tim Odom, President of The AAM Group and Total Truck Centers, and Shane McNallie the Executive Vice President of Lippert Automotive, two industry leaders, explore ways Lippert Automotive has helped empower and support local jobbers while elevating the customer experience.
Why Support Local Jobbers?
Both AAM and Lippert Automotive recognize the pivotal role jobbers play in ensuring customers receive top-notch service. From providing professional guidance to enhancing the overall customer journey, jobbers remain an indispensable part of the ecosystem. By prioritizing initiatives like BOPIS and collaborative events, CURT is exemplifying the standard for industry support and innovation.
Empowering Local Jobbers with BOPIS
Lippert Automotive and AAM will be introducing Buy Online, Pick Up In Store (BOPIS) to funnel online transactions from Lippert websites directly to local installers. This approach bridges the gap between online convenience and personalized, professional service. Here are the key benefits:
- White-Glove Delivery: Warehouse distributors deliver products directly to jobbers, ensuring a worry-free delivery process.
- Enhanced Customer Experience: BOPIS prioritizes the installed experience, allowing customers to interact with professionals who can provide expert advice.
- Upsell Opportunities: When customers visit stores for pickups, jobbers have the chance to recommend additional products or services.
- From Price-First to Professional Guidance: While online shopping often prioritizes price, BOPIS enables customers to consult with skilled installers in store, ensuring they make informed decisions.
Showcasing Jobbers on the Road
Photo from CURT
CURT is spotlighting local jobbers through the PBR Pendleton Whisky Velocity Tour.
This tour highlighted CURT’s commitment to jobbers by:
- Inviting local installers to participate and distribute business cards at each event, connecting with customers in their market.
- Engaging the crowd with CURT-branded towels and interactive activities, like the “Who’s Hitched?” contest, where winners took home CURT Rebellion hitches.
CURT will be continuing the tour next season in major cities, including Charlotte, Nashville, Las Vegas, Austin, and Dallas, from July to October.
AAM and Lippert Automotive Jobber Fishing Getaway
Jobbers have the chance to win a memorable fishing adventure on the South Holston River—a unique reward that underscores the connection between the products and lifestyle jobbers experience. By purchasing from the Lippert Automotive family of brands, jobbers can enter the giveaway. Stay tuned for more updates and details on participation!
Team Rubicon
Photo by Spc. Christopher Shannon
Lippert Automotive is supporting Team Rubicon, a veteran-led disaster response organization, that were very active during Hurricane Helene. They are preparing the vehicle for Team Rubicon to utilize at future veterans’ events to further the mission of supporting local communities. Subscribe to our channel to stay update on the build and giveaway.
Keys to Ride
AAM and Lippert Automotive partnered for the “Keys to Ride” Vehicle sweepstakes in 2024, where an overlanding-inspired 2023 Chevrolet Colorado Z71 ,customized with products from the Lippert family of brands, was given away to one lucky finalist. Jobbers entered the sweepstake by purchasing product from the Lippert Automotive family of brands. Lippert Automotive’s participation in Keys to Ride shows their continuing investment in their network of jobbers. Want to know more? Read our blog about the 2025 giveaway, “Keys to Ride Returns for 2025!“.
With initiatives like these, Lippert Automotive and AAM are reshaping the landscape for local jobbers, combining the convenience of online shopping with the expertise of in-store professionals. It’s clear that the future of automotive retail is brighter when brands and jobbers work hand in hand. Subscribe to our channel as we showcase other premier brands in the automotive industry.
