Welcome to The Event, where we’re excited to bring you the latest and most innovative products in the aftermarket industry, designed to help you better serve your customers. Our enhanced format now delivers monthly showcases of cutting-edge offerings that can boost your sales and keep you ahead of the competition. Whether your shop specializes in lift kits, bed liners, or off-road accessories, these new products are geared to meet the needs of your business. Let’s dive in and explore how these offerings can drive success for your customers and grow your bottom line!

DeeZee: Guardian Tonneau Cover

As a truck owner, safeguarding your cargo is crucial. If you’re looking for a versatile solution, the Guardian Tonneau Cover from DeeZee is an excellent choice. This durable aluminum hard truck bed cover easily folds open with the help of dampened gas shocks, and it can flip over 180 degrees to accommodate larger cargo. Designed for versatility, it features t-slot rails for tie-downs and racks, along with a secure locking handle to protect your gear. The sleek, textured black finish adds a stylish touch to any truck. Plus, its built-in water drainage system, along with seals, ensures that your cargo stays dry and clean, even in bad weather

Weigh Safe: Steel 180 Pro

Switching between trailers with different hitch sizes is easy with the new Weigh Safe Steel 180 Pro Hitch. This versatile hitch is made from high-strength steel and finished with a durable black powder coat for long-lasting performance and a sleek look. It offers a range of options, including standard drop or raised positions, adjustable in 1-inch increments for precise control of tongue height. The hitch also flips between a 2-inch and 2-5/16-inch ball mount, and it comes with a 2-inch receiver slot for added accessories. Available in both 2-inch and 2.5-inch shanks, with 6-inch or 8-inch drop options.

EGR: VSL Lights

When you’re out on the trail, visibility is key—especially at night. The new VSL lights from EGR ensure you’re seen and keep you going longer, no matter the conditions. Built tough for off-road adventures, these VSL lights feature a durable polyurethane panel available in custom colors. With a wide 165-degree flood beam pattern and a powerful 2500 lumens, they’re perfect for lighting up the trail or setting up camp. The integrated blinker adds road safety, making these lights versatile for both off-road and street use. Housed in all-aluminum with a UV and scratch-resistant lens, these rugged lights are ready for any challenge.

DeeZee: Red Label Low Profile Tool Box

Need extra storage under your truck bed cover? The DeeZee Red Label Low Profile Tool Box keeps your gear secure and organized. Designed to fit neatly beneath your bed cover, this portable toolbox is made from tough Brite-Tread aluminum. Built for strength, it features internal bends and a V-Pan lid stiffener for added durability. The lockable paddle handle offers easy access while protecting your tools from theft. With a closed-cell foam gasket, your gear stays dry and free from dust, dirt, and debris. Plus, the textured black finish adds a sleek look to your truck.

REDARC: Tow Pro Trail Kit

Traveling is fun, but safety comes first. Red Arc’s new Tow-Pro Trail Kit is the ideal brake controller for off-road trailer towing. This plug-and-play brake controller lets you manage your trailer brakes right from your vehicle. It offers two modes: a manual off-road mode, perfect for tough trails, steep descents, sand, and mud, and an everyday mode for regular towing. What sets it apart is the SwayStop Control, which helps stop trailer sway with a single touch, crucial for keeping control on loose gravel or uneven terrain. Designed to blend seamlessly into your vehicle, the main unit is mounted behind the dash, ensuring it won’t get in the way or disrupt your driving.

Gen-Y Hitch: The Viking Gooseneck Hitch

When it comes to heavy towing, you need a tough gooseneck hitch—and Gen-Y delivers with the Viking. Built for strength, the Gen-Y VIKING Gooseneck Hitch can tow up to 30,000 lbs. with an impressive 8,500 lbs. tongue weight capacity, making it ideal for heavy-duty hauling. Available in round or square tubes, this hitch features the SnapLatch Coupler for automatic, secure locking, ensuring a safe connection every time. Whether you’re towing for work or travel, the Viking is designed for smoother, safer performance. Made in the USA and coated for long-lasting durability, it meets all safety standards and includes a limited lifetime warranty, so you can count on its reliability.

Gen-Y Hitch: The Admiral

Gen-Y is known for their innovative products, and the Admiral is their latest strong bumper-style coupler. With a towing capacity of 20,000 lbs., the Admiral can handle nearly any load. Available in both channel mount and flat plate mount options, it provides flexibility for your towing needs. The Funnel coupler design makes hooking up your trailer simple by guiding the ball into place effortlessly. The standout feature is the SnapLatch system, which automatically locks the ball in place on contact, offering the safest latching system on the market. No more struggling with traditional latches—this coupler ensures a secure connection every time.

Proform: Chevy Bowtie Slant-Edge Alternators

Muscle cars are all about the roar of the V8, the classic interior, and turning heads. But what’s under the hood deserves some attention too. The Chevrolet Performance Officially Licensed Bowtie Slant Edge Alternator by Factory Performance™ Parts gives the reliable GM 10si alternator a stylish upgrade. Inspired by iconic American V8 muscle cars, this 100-amp alternator features sharp edges and the classic Chevrolet Bowtie logo. Available in seven finishes, including Signature Black Crinkle and Chevy Orange, it’s the perfect way to enhance both the look and performance of your engine. Made from brand-new parts and rigorously tested, the Slant Edge Alternator provides a dependable and visually appealing upgrade for any muscle car enthusiast.

Proform: Lightning Bolt Mini Alternator

If you’ve ever worked under the hood of a car, you know space can be tight. The Proform Lightning-Bolt Mini Alternator packs a powerful punch in a compact design. Weighing just 7 pounds, this lightweight alternator delivers over 80 amps at idle and more than 100 amps at top speed, all within a 98 mm case that is 40% lighter than the standard GM 10si alternator. The aluminum housing features unique lightning bolt cut-outs for a distinctive appearance. Installation is a breeze with a simple 1-wire hookup, and it’s compatible with both universal 93 mm mounts and GM 10si setups, making it a versatile choice for a variety of automotive applications.

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Thanks for joining us, be sure to keep an eye out for next month’s episode where we’ll talk about more new products from the industry’s top brands!