Welcome to The Event, where we’re bringing products to you focused on reliability, durability, and flexibility. This episode highlights new upgrades built to boost driving confidence, towing capability, and vehicle style. From power and precision to durability and convenience, these products deliver the quality and functionality today’s drivers expect. Let’s dive in and see how these latest releases can help your customers go further and keep your shop ahead of the competition.
Superwinch: SX12SR Midnight Black
The Superwinch SX12SR delivers serious off-road performance with an impressive 12,000 lbs. of pulling power, perfect for demanding recoveries. Its patented drum lights provide enhanced visibility in low-light conditions, while the 3/8-inch synthetic rope is strong, lightweight, and safer to handle than steel cables, ideal for both beginners and seasoned off-roaders. Featuring dual control options with a 12-foot wired remote and a wireless handheld remote, the SX12SR offers flexibility in any recovery situation. Its relocatable aluminum control box ensures compatibility with Jeeps, trucks, Broncos, and other off-road vehicles. Built to endure the toughest trails, this winch is dustproof, waterproof, and powder-coated for long-lasting durability and safety when it matters most.
Part #: 1712204
Design Engineering, Inc.: EZ Grip™ Tape
DEI’s EZ Grip™ Tape enhances your hold on a wide range of surfaces, from tools to handlebars and beyond. Made from premium self-fusing silicone, it features raised edges that boost grip and comfort while reducing the chance of dropped tools and blisters. This UV-resistant, high-voltage protective tape (up to 8,000 volts) combines durability and versatility for use in any environment. Quick and easy to apply, EZ Grip™ Tape is the simple upgrade that improves both your grip and your gear.
Part #: 10499, 10500, 10497
Ranch Hand: Midnight™ Running Steps
The Ranch Hand Midnight™ Running Steps are built for the toughest trucks and deliver rugged durability with premium functionality. These have a 4-inch wide drop step and high-traction punched steel plates; they provide secure footing and long-lasting performance. Each set is constructed from heavy-duty 3-inch tubing with 14-gauge top pipe and 1½-inch loop pipe, using 3/16-inch thick brackets that easily mount to the OE frame. These steps are made to handle the workside and the trail while giving your truck a sleek, bold look.
Part #: MRSF151C1B4S
K&N®: Roto-Mold Tube Closed Box Cold Air Intake
K&N® Roto-Mold Tube Closed Box Cold Air Intake System brings real power. It’s engineered for guaranteed horsepower and torque gains. This high-performance intake features a roto-molded HDPE tube, a reusable 4-layer cotton air filter, and a precision heat shield that protects intake air from engine heat. You’ll get improved throttle response, towing power, and acceleration. This is a dyno-tested cold air intake that has proven performance; it can add up to 15.6 HP and 20.7 ft-lbs of torque, giving your ride noticeable pull and punch. The washable and eco-friendly red filter lasts up to 100,000 miles, while the closed-box design keeps airflow cool and efficient. This system delivers aggressive sound on throttle and quiet cruising at speed, the perfect balance of muscle and refinement for serious drivers.
Part #: 63-9043
GEN-Y Hitch: The VOYAGER
The Voyager from Gen-Y hitch is the perfect hitch for hauling cargo. It keeps your ride smooth, steady, and its user-friendly design makes it stress-free. It uses TORSION-FLEX technology, which cuts down on bounce and rattle between your cargo and hitch. This tech makes it a great hitch for off-roading and uneven terrain. It has a 2″ shank and can tow up to 7,000 pounds. It’s a great hitch for beginners who want to feel steady and safe while towing.
Part #: GH-26001
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Congratulations to our Episode 11 winners:
- Leonard Truck Accessories (Mobile, AL)
- Dandy Products (Shreveport, LA)
Thanks for joining us. Click here to check out past episodes, and be sure to keep an eye out for next month’s episode. Subscribe to our YouTube channel where we’ll talk about more new products from the industry’s top brands!
