August 20, 2024 (JOHNSON CITY, Tenn.)—The AAM Group is pleased to announce that Missouri-based Küat Racks has come on board as a supporting supplier partner. Küat is committed to natural spaces and helping people enjoy them through adventure-based rack products that help foster an appreciation for the outdoors. The company’s innovative catalog includes a variety of hitch- and roof-mounted bike racks, truck bed racks, kayak racks, ski and snowboard racks, and accessories that support the use of those products. Additionally, Küat has partnered with the National Forest Foundation to pioneer the Future Forest Initiative, which aims to restore our national forests—one tree at a time. AAM is pleased to be partnering with Küat, whose products support the quickly growing overlanding and adventure market. Learn more about Küat online at Kuat.com and on social media using the hashtag #racklove.

About The AAM Group

Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 36th year, the corporation was founded by eight high-performance warehouse distributors that sought to achieve cooperative-scaled purchasing and marketing advantages. The AAM Group now counts 27 member-companies operating 76 distribution centers throughout North America. Headquartered in Piney Flats, Tenn., The AAM Group manages product purchasing and marketing for distributors, resellers and suppliers affiliated with four flagship retail marketing programs: Engine Pro®, Parts Pro, Performance Corner® and Total Truck Centers. Leveraging a strategic blend of marketing tactics, including turnkey social media, local-optimized website design, physical store flyers, videography and multi-channel news distribution, The AAM Group equips and influences local resellers on behalf of its members and supplier partners.