Attention, shop owners: you can now register FREE for the fourth-annual The Event virtual product expo. The Event is designed to educate you and your staff about the most exciting new products of the year from the biggest names in the industry.

Featured products will be presented through daily 10-minute category-overview videos and more-focused deep-dive videos. To accommodate your busy schedule, videos will remain available for on-demand viewing. Plus, watching a day’s featured category video will make you eligible to receive one of several daily prizes, including convertible creepers, under-hood creepers, barstools, T-shirts, and other swag!

And the best part? There’s no travel! You can attend the show from the comfort of your own shop or home from your phone or computer. The Event will be held over three weeks starting November 27, and you can register for FREE at AAMEvent.com/register.