You want to succeed. You need to grow your business. To do this you must address the changes that impact your company because it is the path to gaining more business in your local market.

Yet it all can be so overwhelming. It can seem that every day a new idea is being promoted; some new marketing concept interaction that you must have. The voice in your head tells you that you do need to make some changes, to embrace some of these concepts; but it also tells you that not all of them are worth your time and effort. Your voice is right on both counts!

The AAM Group wrote Winning Your Share to illustrate the concepts that matter to you, a local business. It provides action plans you can begin to execute today that will have long-term benefits in helping customers find your business online and in your community. You will better understand how to make your business more findable to those searching the internet for automotive accessories. It will cause you to think about your sales processes once you get customers in the door. It will help you develop a marketing plan that focuses your company on those things that matter to your success.

Winning Your Share has been written especially for you, the local automotive aftermarket business seeking to address the changes technology has brought to our industry. The concepts offered inside do not require total revamp of your business you can be who you are today and take the steps detailed here. You can take action to being found, engaging potential customers, and winning your share of the business in your community.

Any retailer wishing to buy a copy can purchase this book may do so directly from AAM at $10.00 each (Price includes postal shipping within the US). You need to be a Parts Pro, Total Truck Centers, or Performance Corner® retailer to do so. Simply fill click the link at the bottom of the page and fill out the form. We will contact you when its ready! Not one of our program participants? Don’t fear! Fill out the request below and we will contact you about joining the program at no cost!

With over 30 years of experience in all aspects of the automotive aftermarket, Tim Odom has developed a broad understanding of the processes at work in the brick-and-mortar retail as well as those of internet marketers. Beginning his career as an auto parts store and speed shop counterperson, has experience in outside sales, warehouse distribution management, and internet retailing. He currently is the president and CEO of The AAM Group.